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Commercial Radio Advertising Yorkshire Budgeting for Small Businesses

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Author Topic: Commercial Radio Advertising Yorkshire Budgeting for Small Businesses  (Read 60 times)

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« on: August 18, 2011, 03:20:13 pm »

A single voice radio advertising campaign typically costs about 25,000, including creative development of 1,500 to 2,500, and a four-week advert testing of 4,000 to 7,000 a week.  When you do the radio advert without outside help, your expenses are mostly concentrated on the production, testing, and broadcasting of the commercial radio advertising but you normally do not have to spend so much for the development of the copy or script.  You may not even have to pay for the voice artists if you use your voice or that of your current employees.  For the most part, if you opt for do-it-yourself radio commercial production, you save a good deal of money because you no longer spend for creative development, which is usually 10 percent of total radio advertising budget.  Of course, you need to pay a larger amount when you hire a commercial production company to do everything, including all the subtasks of creative development like creative planning, copywriting, and production of the radio advert.  But this saves you from the hassles that goes with the development and broadcast of the advert, as well as ensures that you get a professionally developed copy.
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